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Tag Archives: Four Roses Whiskey

Four Roses Whiskey Print Ad from Esquire Magazine, 1936, 09-September

It takes more than one whiskey to make a great whiskey like Four Roses Four Roses is not just one straight whiskey. It’s a blend of several straight whiskies—and nothing but whiskey! Each of the straight whiskies we use…

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Four Roses Whiskey Print Ad from Esquire Magazine, 1936, 08-August

What goes into America’s finest whiskey? WHISKEY—straight whiskey—and nothing but straight whiskey! That’s what goes into Four Roses. And nothing but that! But it’s not just one straight whiskey. It’s several! And for a very good reason. Every straight…

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Four Roses Whiskey Print Ad from Esquire Magazine, 1936, 07-July

Jule, 1936 Little lady, may we borrow your bridal bouquet? WE’D LIKE to borrow it for just a few seconds—to lay beside a bottle of Four Roses. Because, you see, your orchids illustrate a very important point about this…

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Four Roses Whiskey Print Ad from Esquire Magazine, 1936, 06-June

He’s solving the seeds for Four Roses IN A FEW MONTHS, this field will turn to gold, with rich, firm grain waving in die summer breeze. The best of die grain will go to Frankfort, to be used in…

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Four Roses Whiskey Print Ad from Esquire Magazine, 1936, 05-May

May, 1936 Presenting the Kentucky Derby winner of 1939 SOMEWHERE in the Blue Grass of Kentucky or the rolling fields of Maryland, a weanling colt is romping. In 1939, at the age of three, this colt will win the…

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Four Roses Whiskey Print Ad from Esquire Magazine, 1936, 04-April

Why Four Roses bears the proud designation “A Blend of Straight Whiskies” Proudly displayed on the label of each bottle of Four Roses is this designation: A BLEND OK STRAIGHT WHISKIES. A simple enough declaration. But how important! For…

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Four Roses Whiskey Print Ad from Esquire Magazine, 1936, 03-March

March, 1936 Forecast for tonight: bright and warmer LET the February wind bluster. Let it J rub its icy fingers over your window pane. Inside, you can make the weather bright and warmer—with a cheering drink made with Four…

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Four Roses Whiskey Print Ad from Esquire Magazine, 1936, 02-February

“Whiskies, you know, are like people” THE LONGER you live, the truer you’ll find this to be. “Whiskies are like people. Some of them you simply don’t hit it off with at all. Others bore you after a little…

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Four Roses Whiskey Print Ad from Esquire Magazine, 1936, 01-January

Mixed drink recipe from print advertisement for Four Roses Whiskey For A Perfect Egg-Nog Beal separately the yolks and whites of 6 fresh eggs. Add ½ cup of sugar to the yolks while beating, and ¼ cup of sugar…

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Four Roses Whiskey Print Ad from Esquire Magazine, 1935, 12-December

Mixed drink recipe from print advertisement for Four Roses Whiskey The new Four Roses Cocktail . . . easy to make . . . a joy to take!(for 4 persons)4 jiggers Four Roses Whiskey2 jiggers French Vermouth½ jiggers White…

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

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