Category Archives: Magazine Ads

Merry Christmas and a Happy New Year from all of us in Jack Daniel’s Hollow. Charcoal Mellowed Drop by Drop © 1965, Jack Daniel Distillery, Lem Motlow, Prop., Inc Tennessee Whiskey – 90 Proof by ChoiceDistilled and Bottled by…

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One of the few things that stir up the ducks at Jack Daniel’s is a truckload of whiskey on its way to the warehouse. Probably the biggest reason ducks settle in the Hollow is our unhurried way of life.…

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When a cold spell hits jack Daniel’s Hollow everybody would like to help make the charcoal that smooth’s out our Tennessee whiskey. The ancient Charcoal Mellowing process we use to gentle our whiskey calls for seeping every drop down…

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The charcoal we use ac Jack Daniel’s to gentle our whiskey is burned in the open air. This is the only way we know of making it. Some folks have said charcoal can’t he made in the open air.…

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Lunch time in the hollow usually finds us by the cool limestone spring that Jack Daniel picked a century ago. When Mr. Jack found our spring, he didn’t realize he was getting a good lunch spot, too. He picked…

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A cool shower is always welcome to Jack Daniel’s sawyers and rickers who make the charcoal to smooth out our Tennessee whiskey. It gets pretty hot when we’re burning ricks of hard maple. But the charcoal that results makes…

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Maybe this is the “secret” of why we’re able to make charcoal in the open air to use for smoothing out Jack Daniel’s. Charcoal Mellowing calls for hard maple charcoal, rick-burned in the open air. Now, some folks say…

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Jack Daniel’s statue generally needs a good scrubbing alter the spring thaw, and there’s always someone willing to do it. Jack Daniel was a proud man. He was proud of the Hollow and his whiskey and the medals it…

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The man who makes the iced tea at Lynchburg’s hotel says it’s better because it’s made with Jack Daniel’s limestone water. Folks who take lunch at our hotel always have something good to say about the tea. And George…

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If you like stories about the old days, all you have to do is sit around Jack Daniel’s sawmill at breaktime. One of the stories you’re hound co hear is about how Jack Daniel first made the charcoal he…

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