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Four Roses Whiskey Print Ad from Esquire Magazine, 1936, 03-March

Four Roses Whiskey Print Ad from Esquire Magazine, 1936, 03-March
Magazine Ads
Four Roses Whiskey Print Ad from Esquire Magazine, 1936, 03-March, p.009
Four Roses Whiskey Print Ad from Esquire Magazine, 1936, 03-March, p.009

March, 1936

Forecast for tonight: bright and warmer

LET the February wind bluster. Let it J rub its icy fingers over your window pane. Inside, you can make the weather bright and warmer—with a cheering drink made with Four Roses!
As you sip, its goodness will comfort and relax you right down to the tips of your toes. Though it’s still February outside the window, it’s June as far as you’re concerned.
But remember this—don’t try to make a good toddy or any other drink with ordinary whiskey. Use Four Roses—and get the finest drink you ever tasted.
For Four Roses is as soft and mellow as moonlight on snow. The whiskies that go into it (and nothing but whiskey goes into Four Roses) are all made in the costly, old-fashioned way, from superior seasoned grain. Then these whiskies are blended together in a way that brings out the best qualities of each. The result is Four Roses—a whiskey that’s rich … that’s fragrant … that’s full-bodied … that is America’s finest whiskey.
Send 10c in stamps for your copy of “Irvin S. Cobb’s Own Recipe Book,” the greatest recipe book ever written. Address: Frankfort Distilleries, Louisville, Ky.
Frankfort Distilleries, Louisville and Baltimore, also make Paul Jones, Old Oscar Pepper, Mattingly & Moore—all blends of straight whiskies.

FOUR ROSES WHISKEY
A blend of straight whiskies—and that means all whiskey

Four Roses

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

THE EIGHT IMMORTAL DRINKERSJuly 26, 2019
Cheerio! A book of Punches and CockJuly 26, 2019
Here’s HowJuly 26, 2019

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Glassware
  • History
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Vintage Books