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Magazine Ads

Four Roses Whiskey Print Ad from Esquire Magazine, 1936, 07-July

Four Roses Whiskey Print Ad from Esquire Magazine, 1936, 07-July
Magazine Ads
Four Roses Whiskey Print Ad from Esquire Magazine, 1936, 07-July, p.007
Four Roses Whiskey Print Ad from Esquire Magazine, 1936, 07-July, p.007

Jule, 1936

Little lady, may we borrow your bridal bouquet?

WE’D LIKE to borrow it for just a few seconds—to lay beside a bottle of Four Roses. Because, you see, your orchids illustrate a very important point about this famous whiskey.
For your orchids didn’t, like Topsy, “just grow.” Horticulturists labored with infinite skill, blending and cross-blending the most exquisite specimens so as to combine the special beauties of each in the even more magnificent flowers you now carry.
Like your orchids, and for the self-same reason, Four Roses Whiskey is blended.
Each of the straight whiskies that go into Four Roses (and only straight whiskies do!) is a noble liquor in itself. But like all straight whiskies, each has its own distinctive characteristics.
By blending these whiskies together the way our 70 years’ experience has taught us to blend them, we bring out the best features of each separate whiskey … so that the distinctive merits of all combine to give Four Roses the incomparable richness and smoothness for which it is so famous.
That’s why we sincerely believe that Four Roses is the finest whiskey you can buy today, regardless of age, type or price. One taste of Four Roses and you will know this is so.

To get a copy of “Irvin S. Cobb’s Own Recipe Book,” send 10c in stamps to Frankfort Distilleries, Louisville, Ky.

Frankfort Distilleries, Incorporated, Louisville and Baltimore, makers of Four Roses (94 proof), Paul Jones (92 proof), Old Oscar Pepper, Mattingly & Moore (both 90 proof)—and all blends of straight whiskies. Also Paul Jones ⋆⋆⋆⋆ Gin (distilled from grain—90 proof).

FOUR ROSES
A blend of all straight, all American whiskies—blended as only Frankfort knows how

Four Roses Whiskey

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

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  • Bartending Tips
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  • Cocktails by Country
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  • Holidays and Observances
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  • Magazine Ads
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