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Four Roses Whiskey Print Ad from Esquire Magazine, 1936, 09-September

Four Roses Whiskey Print Ad from Esquire Magazine, 1936, 09-September
Magazine Ads
Four Roses Whiskey Print Ad from Esquire Magazine, 1936, 09-September, p.007
Four Roses Whiskey Print Ad from Esquire Magazine, 1936, 09-September, p.007

It takes more than one whiskey to make a great whiskey like Four Roses

Four Roses is not just one straight whiskey. It’s a blend of several straight whiskies—and nothing but whiskey!
Each of the straight whiskies we use is outstanding in some particular way—in smoothness, or body, in aroma, or flavor.
By blending these whiskies together our own special way, we get a liquor that has all the qualities a whiskey lover seeks. We get Four Roses—a whiskey that’s America’s finest, because it’s several great whiskies in one!

Four Roses—America’s finest whiskey regardless of age or price!

Frankfort Distilleries, Inc., Louisville & Baltimore, makers of Four Roses (94 proof), Paul Jones (92 proof), Old Oscar Pepper, Mattingly & Moore (both 90 proof)—all blends of straight whiskies. Also Paul Jones Four Star Dry Gin (90 proof) distilled from 100% grain neutral spirits.

Four Roses

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

THE EIGHT IMMORTAL DRINKERSJuly 26, 2019
Cheerio! A book of Punches and CockJuly 26, 2019
Here’s HowJuly 26, 2019

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Glassware
  • History
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Vintage Books