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Tag Archives: Martini & Rossi Vermouth

Sweet Vermouth Cocktails

Sweet Vermouth, also known as red or Italian Vermouth, is a fortified wine that is flavored with a variety of botanicals and sweetened with sugar. Like Dry Vermouth, it is a key ingredient in many classic cocktails. Sweet Vermouth…

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Dry Vermouth Cocktails

Vermouth Dry is a type of fortified wine that is characterized by its dry and herbaceous flavor profile. It is made by infusing white wine with a blend of botanicals, which can include herbs, spices, and roots. The infusion…

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Martini & Rossi Vermouth Print Ad from Esquire Magazine, 1935, 07-July

Mixed drink recipe from print advertisement for Martini & Rossi Vermouth Bamboo Cocktail Half vermouth, half sherry. Especially popular in Gibraltar. America takes up THE VERMOUTH HOUR Prominent Hotels now feature these Continental drinks… • Vermouth Cassis Two-thirds dry…

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Martini & Rossi Vermouth Print Ad from Esquire Magazine, 1935, 06-June

Mixed drink recipe from print advertisement for Martini & Rossi Vermouth Manhattan Cocktail ½ rye (or Irish) whiskey, ½ Italian vermouth, dash of bitters, maraschino cherry “I’m glad people are taking up the Manhattan again” Most Popular Cocktail, According…

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Martini & Rossi Vermouth Print Ad from Esquire Magazine, 1935, 05-May

There are three different MartinisPick your winning Color THERE is no reason why gamblers shouldn’t ask the waiter to bring “some meat” or “a Martini.” There is an outside chance they will get what they want. Bat not for…

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Martini & Rossi Vermouth Print Ad from Esquire Magazine, 1935, 04-April

Mixed drink recipe from print advertisement for Martini & Rossi Vermouth Manhattan Cocktail 2 parts rye or Irish whiskey, 1 part Martini & Rossi “Italy” Vermouth; add a cherry, a dash of bitters and a few drops of Curaçao…

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Martini & Rossi Vermouth Print Ad from Esquire Magazine, 1935, 03-March

There are three different Martinis and this is find-your-cocktail week Asking the waiter for “a Martini” is not quite so naive as ordering “a plate of food;” but neither is the best way to get exactly what you want.…

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Martini & Rossi Vermouth Print Ad from Esquire Magazine, 1935, 01-January

There are three different Martinis—be sure you try all three Many people order a Martini as they would a glass of water, absent-mindedly. This is what lawyers call a Tort—and what we call failing to get the most out…

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Martini & Rossi Vermouth Print Ad from Esquire Magazine, 1934, 12-December

Probably the Best Known Bottles in the World Martini & Rossi Vermouth is standard throughout the world and has been for generations. It is an international drink. It literally covers the globe. Its list of branch offices and warehouses…

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Martini & Rossi Vermouth Print Ad from Esquire Magazine, 1934, 05-May

Mixed drink recipe from print advertisement for Martini & Rossi Vermouth AMERICANA Good-sized portion Martini & Rossi “Italy,” several drops of bitters, slice of lemon peel, fill up with seltzer. Make Mine MartiniMake Mine a Mixed Vermouth Either way,…

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

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  • Cocktails by Country
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  • Glassware
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  • Ingredients for Mixed Drinks
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  • Mixed Drink Recipes
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