Mixed drink recipe from print advertisement for Martini & Rossi Vermouth
2 parts rye or Irish whiskey, 1 part Martini & Rossi “Italy” Vermouth; add a cherry, a dash of bitters and a few drops of Curaçao or sugar syrup.
The COCKTAIL for which MANHATTAN was named…
Of course it may have been vice versa. Perhaps our history is only wishful thinking. But certainly the Manhattan deserves to have an island named for it—even an island as big as New York. It is sharing the honors with its cousins, the three Martinis, (Regular, Medium and Dry) as the most popular cocktail in America. As you know, a Manhattan is like a Regular Martini except that whiskey takes the place of gin: 2 parts rye or Irish whiskey, 1 part Martini & Rossi “Italy” Vermouth; add a cherry, a dash of bitters and a few drops of Curaçao or sugar syrup.
Be Sure to Specify Ingredients
BUT—no Manhattan is better than its ingredients. We have, alas, tasted Manhattans made of ingredients which couldn’t possibly have had a father. In your own home you use a whiskey you have picked carefully and you probably use Martini & Rossi because it is the standard vermouth and has been for generations. But in a bar or restaurant it is safest to specify both your ingredients. Vermouths differ like everything else and poor vermouth will spoil a Manhattan as surely as poor whiskey. If your palate is sensitive, there is no substitute for Martini & Rossi.
Imported by W. A. TAYLOR & CO., New York
Martini & Rossi Vermouth