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Martini & Rossi Vermouth Print Ad from Esquire Magazine, 1934, 12-December

Martini & Rossi Vermouth Print Ad from Esquire Magazine, 1934, 12-December
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Martini & Rossi Vermouth Print Ad from Esquire Magazine, 1934, 12-December, p.021
Martini & Rossi Vermouth Print Ad from Esquire Magazine, 1934, 12-December, p.021

Probably the Best Known Bottles in the World

Martini & Rossi Vermouth is standard throughout the world and has been for generations. It is an international drink. It literally covers the globe. Its list of branch offices and warehouses reads like an atlas—begins with Addis Ababa, ends with Yokohama. As nearly as we can tell, these are the best known bottles in the world.

Imported and Guaranteed by W. A. TAYLOR & CO., NEW YORK

Martini & Rossi

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

THE EIGHT IMMORTAL DRINKERSJuly 26, 2019
Cheerio! A book of Punches and CockJuly 26, 2019
Here’s HowJuly 26, 2019

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Glassware
  • History
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Vintage Books