Mixed drink recipe from print advertisement for Martini & Rossi Vermouth
Good-sized portion Martini & Rossi “Italy,” several drops of bitters, slice of lemon peel, fill up with seltzer.
Make Mine Martini
Make Mine a Mixed Vermouth
Either way, Vermouth is the best Aperitif in the world [next to fresh air]
• NEITHER GIRL is making a mistake. A Martini is the most popular cocktail in the world—and the simplest. It has even thing a cocktail should have. Doesn’t cloy the appetite as sweet cocktails do. Sends you lo the table with an alert palate.
On the other hand, the Mixed Vermouth didn’t become the great continental aperitif by action of the Chamber of Deputies; it has earned every moiety of its popularity. For the taste of vermouth is the opposite of obvious. It is tart and aromatic—has a haunting bitter-sweet quality. And many Americans who prefer a gentler drink than a cocktail have taken up this admirable continental custom.
You may have gathered that when we say “vermouth” we mean Martini & Rossi Vermouth. Modesty forbids us to say it is the best. Hut we do say (and you probably know) that it is the standard vermouth all over the world and has been for generations. You will want both kinds—the “Italy” and the “Dry” (Green Label).
HOW TO MAKE A MARTINI: 2 parts gin, ½ part Martini & Rossi “Italy,” ½ part Martini & Rossi “Dry.” A MIXED VERMOUTH; ½ Martini & Rossi “Italy,” ½ Martini & Rossi “Dry.” AN “AMERICANA”: Good-sized portion Martini & Rossi “Italy,” several drops of bitters, slice of lemon peel, fill up with seltzer. Write for other recipes in FREE booklet, “Six Civilized Cocktails—Six Simple Canapes.”
Imported and Guaranteed by W. A. TAYLOR & CO., New York City
MARTINI AND ROSSI VERMOUTH
NOTE: Some people think that dry vermouth is made only in France. You can find out yourself this is not true. Buy a bottle of Martini & Rossi Dry Vermouth (Green Label) and compare it with the French vermouth you like the best.