Mixed drink recipe from print advertisement for Martini & Rossi Vermouth
1 part gin, 1 part Martini & Rossi Italy, 1 part Martini & Rossi Dry, green olive, lemon peel
Like using a GOLD TOOTHPICK at the table, SWEET COCKTAILS are no longer quite the thing
Silver tray from Abercrombie & Fitch; frosted gasses and bar glass from Bergdorf Goodman. Ready: a “Perfect” Cocktail—1 part gin, 1 part Martini & Rossi Italy, 1 part Martini & Rossi Dry, green olive, lemon peel.
• The Nineties had its revolting little gadgets (you could buy a dandy at Gorham’s for $25)—but prohibition had its sickly-sweet cocktails. By comparison, the toothpicks were a triumph of social finesse. Both offended the guests’ sensibilities. But the cocktails did a complete job. They went deeper.
They’re disappearing fast, thank goodness—those vicious liquid-heartburns. People are going back to civilized cocktails—Martinis, Manhattans—cocktails made of vermouth.
Why vermouth? Because it fills the true purpose of a cocktail: to stimulate the appetite. Doesn’t dull it as sweet drinks do. It is tart—tangy. And delicious. Sends you to the table with an alert palate. Try it in a cocktail- if you like cocktails— or as an aperitif, straight. You’ll want both kinds, Italy and Dry (Green Label). Then you’ll realize why vermouth is considered one of the greatest of all drinks.
Of course we mean Martini & Rossi Vermouth which for generations has been the standard all over the world. Ask your favorite dealer for a bottle or two of each kind.
Note: There is a widespread impression that sweet vermouth is made only in Italy and dry vermouth only in France. This is not the case. We make an excellent dry vermouth called “Dry” as well as the famous “Italy” vermouth.
Martini and Rossi Vermouth
Imported and Guaranteed by W. A. Taylor & Co., N. Y.
Other Ways to Drink Vermouth
All are good
Most people prefer straight vermouth to sherry as an aperitif. Most popular proportion: ½ “Italy,” ½ “Dry.” Serve in cocktail, sherry or miniature highball glass.
One part Martini & Rossi “Dry” Vermouth, one-half part Creme de Cassis (black currant cordial), add seltzer as desired. Exceedingly popular in Paris. A grand, mild long drink.
A drink widely used throughout Italy. Fill glass ½ full with “Italy” and “Dry” Vermouth—half and half. Add several drops of bitters and a slice of lemon peel. Add seltzer as desired. No ice.