Mixed drink recipe from print advertisement for Martini & Rossi Vermouth
Half vermouth, half sherry.
Especially popular in Gibraltar.
America takes up THE VERMOUTH HOUR
Prominent Hotels now feature these Continental drinks…
• Vermouth Cassis
Two-thirds dry vermouth, one-third Creme de Cassis, seltzer to taste. As much a part of Paris as the Bois.
• Vermouth and Seltzer
Italian vermouth, ice, seltzer to taste. Used in the hot countries. A favorite in Bombay and Shanghai. Useful in America as a substitute for beer. Has about the same strength.
• Bamboo Cocktail
Half vermouth, half sherry. Especially popular in Gibraltar.
• Frenchmen discuss the state of the nation over a Vermouth Cassis. In Gibraltar, of a late afternoon, Englishmen gravely sip Bamboo cocktails. In the Argentine “a matinee” is called “a vermouth”. Now New York and Chicago hotels adopt this international custom, the Vermouth Hour. The drinks above are no strangers if you’ve been abroad. Grand MILD drinks for any season; COOLING in summer because they are mild.
Though to most people Vermouth and Martini & Rossi are synonymous, it is safest to specify when you order. Martini & Rossi is the standard all over the world and has been for generations. It has no substitute if your palate is sensitive.
Write for free booklet, “6 Civilized Cochails—6 Simple Canapes” to W. A. Taylor & Co., 17 Laight Street, New York, N. Y.
Martini & Rossi Vermouth
Imported by W. A. TAYLOR & CO., N. Y.