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Tag Archives: Signet

Signet Whiskey Print Ad from Esquire Magazine, 1940, 02-February

Since The Nightcaps of the Nineties, Your TASTE, too, has changed! Nightcap of the Nineties Here we have a perfect example of “What the Well-dressed man did wear” at bedtime in those gaily bedizened “Gay Nineties.” Heavy nightgown (a…

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Signet Whiskey Print Ad from Esquire Magazine, 1940, 01-January

Since The Gewgaw Gifts of the Nineties, Christmas TASTE has changed! Christmas … 1899 When the gentleman of the Nineties opened his Christmas bundles, he found them loaded with strange gifts. For instance, the gold toothpick. Hand-painted shaving mug.…

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Signet Whiskey Print Ad from Esquire Magazine, 1939, 12-December

Your TASTE, too, has changed! Yesterday The more heavily ornate the furnishings, the more fashionable was your “parlor” in the Nineties. On “company night, after a heavy dinner, guests adjourned to this musty atmosphere and partook of the potent…

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Signet Whiskey Print Ad from Esquire Magazine, 1939, 10-October

Along With Fashions in Fairs … Your TASTE, too, has changed! Chicago, 1892 Behold that heavy architecture. The Fair’s—and Grandpa’s, too! Those heavy clothes. Heavy jewelry. And not-so-light facial foliage. But they fitted his thinking. And his drinking! For…

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Signet Whiskey Print Ad from Esquire Magazine, 1939, 06-June

Along With Your Clothes and Your Clubs … Your TASTE, too, has changed! Remember Way Back When … … the corner loungers jeered at golf as “cow-pasture pool”? … and the players slugged sluggish gutta-percha balls with clumsy clubs?…

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025
Budweiser “King of Beers”May 1, 2025
Jack Daniel’s – “Heritage” Campaign (1980s–present)May 1, 2025

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
  • Cocktails by Ingredients
  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books