Martini & Rossi Vermouth Print Ad from Esquire Magazine, 1935, 06-June

Mixed drink recipe from print advertisement for Martini & Rossi Vermouth

Manhattan Cocktail

½ rye (or Irish) whiskey, ½ Italian vermouth, dash of bitters, maraschino cherry

“I’m glad people are taking up the Manhattan again”

Most Popular Cocktail, According to 177 Barmen

• Manhattans should lead in the Popularity Stakes. Because vermouth is the greatest of all apéritifs, whether it’s mixed with whiskey—or gin. Here’s the most popular Manhattan recipe: ½ rye (or Irish) whiskey, ½ Italian vermouth, dash of bitters, maraschino cherry.
Most of the bars we have visited use Martini & Rossi Vermouth. You probably use it at home because it has been the standard all over the world for generations. But when ordering elsewhere it is safest to specify the whiskey and the vermouth. Vermouths do differ and poor vermouth will spoil a Manhattan as surely as poor whiskey. There is no substitute for Martini & Rossi if your palate is sensitive. Write for free booklet, “6 Civilized Cocktails—6 Simple Canapés” to W. A. Taylor & Co., 17 Laight Street, New York.

• Manhattans should lead in the Popularity Stakes. Because vermouth is the greatest of all apéritifs, whether it’s mixed with whiskey—or gin. Here’s the most popular Manhattan recipe: ½ rye (or Irish) whiskey, ½ Italian vermouth, dash of bitters, maraschino cherry.
Most of the bars we have visited use Martini & Rossi Vermouth. You probably use it at home because it has been the standard all over the world for generations. But when ordering elsewhere it is safest to specify the whiskey and the vermouth. Vermouths do differ and poor vermouth will spoil a Manhattan as surely as poor whiskey. There is no substitute for Martini & Rossi if your palate is sensitive. Write for free booklet, “6 Civilized Cocktails—6 Simple Canapés” to W. A. Taylor & Co., 17 Laight Street, New York.

Martini & Rossi Vermouth

Imported by W. A. TAYLOR & COMPANY, NEW YORK

Martini & Rossi Vermouth