There are three different Martinis—be sure you try all three
Many people order a Martini as they would a glass of water, absent-mindedly. This is what lawyers call a Tort—and what we call failing to get the most out of life. Many choke down Drys when they would really enjoy Regulars. Many merely tolerate Regulars when Mediums are their dish. There are three kinds of Martinis!
Ourselves, we have a fine open-mindedness about which Martini. We simply want you to like Martinis as much as possible. So we suggest you line up all three kinds some quiet evening, take a taste of each—and see which you really prefer. As you know, they are made this way (starting with 2 parts gin): Regular Martini: 1 part “Italy,” Vermouth. Medium Martini: ½ part “Italy,” ½ part “Dry” Vermouth. Dry Martini: 1 part “Dry” Vermouth.
You probably use Martini & Rossi Vermouth yourself because it has been the standard for generations. But it is best to specify it if your Martini-testing lakes place in a restaurant. Vermouths differ like everything else and poor vermouth has spoiled rivers of drinks. Of course, there is no substitute for Martini & Rossi!
MARTINI AND ROSSI VERMOUTH
Imported and guaranteed by W. A. Taylor & Company, New York