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Magazine Ads, Mixed Drink Recipes

Gilbeys Dry Gin Print Ad from Esquire Magazine, 1938, 06-June

Gilbeys Dry Gin Print Ad from Esquire Magazine, 1938, 06-June
Magazine Ads, Mixed Drink Recipes

Mixed drink recipe from print advertisement for Gilbey’s Dry Gin

The CHAMBERLAIN as they mix it in MANILA

One jigger of Gilbey’s Dry Gin
Half a lime (drop twisted lime peels into the glass for the flavor of the delicate aromatic oils)
Fill with soda

Gilbeys London Dry Gin Print Ad from Esquire Magazine, 1938, 06-June, p.013
Gilbeys London Dry Gin Print Ad from Esquire Magazine, 1938, 06-June, p.013

June, 1938

THE WORLD’S GREAT DRINKS BEGIN WITH GILBEY’S GIN

WHENEVER you hear of a drink so delicious that its fame has spread over halt the Seven Seas, be sure that if it’s a gin drink, the chances are it begins with Gilbey’s! That celebrated Chamberlain, for instance, that they serve you with such gusto at the Manila Hotel. It’s one of the world’s great drinks! No doubt of it! You hear its praises half a continent away! Yet you can have in your Martini or Rickey or Fizz or Tom Collins here in America the same fullness of flavor, the same silken perfection that give the Chamberlain its far-flung fame … if you will only form the habit of saying … “Make mine with Gilbey’s.”

Gilbey’s Gin
Your Guide to National Distillers Good Liquors

Gilbey’s Gin Plants in England, Australia, Canada, and Cincinnati, Ohio

Copyright 1938, National Distillers Products Corp., N. Y.
Gilbey’s Gin is made from 100% Grain Neutral Spirits.
90 Proof

Gilbey's Dry Gin

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
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  • Cocktails by Country
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  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
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