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Magazine Ads, Mixed Drink Recipes

Gilbeys Dry Gin Print Ad from Esquire Magazine, 1938, 04-April

Gilbeys Dry Gin Print Ad from Esquire Magazine, 1938, 04-April
Magazine Ads, Mixed Drink Recipes

Mixed drink recipe from print advertisement for Gilbey’s Dry Gin

GIN and TONIC as served at Shepheard’s in Cairo

Take a rickey glass … rub the inside edge with the twisted peel of a lime
Pour in one jigger of Gilbey’s Gin
Ice cubes
A slice of lime or lemon
Fill with Indian Tonic Water

Gilbeys London Dry Gin Print Ad from Esquire Magazine, 1938, 04-April, p.023
Gilbeys London Dry Gin Print Ad from Esquire Magazine, 1938, 04-April, p.023

April, 1938

The World’s Great Drinks Begin With Gilbey’s Gin

Gilbey’s Gin
Your Guide to National Distillers Good Liquors

LATE afternoon in Cairo … camels lurching through the dust … curio dealers bickering … dragomen herding tourists home from the Pyramids … and there on the shady Terrace at Shepheard’s as you watch Cairo’s fashionables lounge in tor cocktails … you order your first gin and tonic in Cairo … and do you need to be told why so many of the world’s great drinks begin with Gilbey’s? No, sir! Not after your first sip!
Of course, if you can’t go to Cairo, let Cairo come to you. Mix yourself a “gin and tonic” a la Shepheard’s … with Gilbey’s! And remember that same fullness of flavor and that same smo-o-o-oth perfection have Keen making great drinks greater tor more than 80 years!

Copyright 1938, National Distillers Products Corp., N. Y.
Gilbey’s Gin is made from 100% Grain Neutral Spirits.
90 Proof

Gilbey’s Gin Plants in England, Australia, Canada, and Cincinnati, Ohio

Gilbey's Dry Gin

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
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  • Cocktails by Country
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