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Gilbeys Dry Gin Print Ad from Esquire Magazine, 1936, 02-February

Gilbeys Dry Gin Print Ad from Esquire Magazine, 1936, 02-February
Magazine Ads
Gilbeys London Dry Gin Print Ad from Esquire Magazine, 1936, 02-February, p.002
Gilbeys London Dry Gin Print Ad from Esquire Magazine, 1936, 02-February, p.002

“I’m glad you’ve switched, too”

ONE of the reasons why Gilbey’s sales have gone ahead in leaps and bounds since this world’s favorite gin was brought to America, is that more people every day recognize its superb quality and tell their friends about it. In every spot where good liquor is sold you constantly hear of Gilbey’s popularity from people who are rapidly finding out about …

GILBEY’S the quality gin at a popular price
GILBEY’S the gin that has a finer taste

90 proof

Penn-Maryland Corporation … A Division of National Distillers … Executive Offices, New York City

Gilbey's Dry Gin

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
  • Cocktails by Ingredients
  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books