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Gilbeys Dry Gin Print Ad from Esquire Magazine, 1936, 01-January

Gilbeys Dry Gin Print Ad from Esquire Magazine, 1936, 01-January
Magazine Ads
Gilbeys London Dry Gin Print Ad from Esquire Magazine, 1936, 01-January, p.022A
Gilbeys London Dry Gin Print Ad from Esquire Magazine, 1936, 01-January, p.022A

These Gentlemen Are Our Best Advertisement

GILBEY’S sudden rise to leadership within a very few months isn’t due to the advertising that we have done … but to the whole-hearted advertising that the people who have tasted it, and fallen in love with it, have done for us. Because we give you such superb quality at an exceptionally low price, folks just naturally find out about it and tell their friends. Everywhere you go shopkeepers will tell you Gilbey’s is going ahead. Doesn’t it prove that more and more people every day are finding out about …

GILBEY’S the quality gin at a popular price
GILBEY’S the gin that has a finer taste

90 proof

Penn-Maryland Corporation … A Division of National Distillers … Executive Offices, New York City

Gilbey's

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

THE EIGHT IMMORTAL DRINKERSJuly 26, 2019
Cheerio! A book of Punches and CockJuly 26, 2019
Here’s HowJuly 26, 2019

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Glassware
  • History
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Vintage Books