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Magazine Ads

Four Roses Whiskey Print Ad from Esquire Magazine, 1936, 08-August

Four Roses Whiskey Print Ad from Esquire Magazine, 1936, 08-August
Magazine Ads
Four Roses Whiskey Print Ad from Esquire Magazine, 1936, 08-August, p.007
Four Roses Whiskey Print Ad from Esquire Magazine, 1936, 08-August, p.007

What goes into America’s finest whiskey?

WHISKEY—straight whiskey—and nothing but straight whiskey!
That’s what goes into Four Roses. And nothing but that!
But it’s not just one straight whiskey. It’s several! And for a very good reason.
Every straight whiskey just naturally has its own special characteristic. One excels in aroma, another in body, another in smoothness, still another in flavor.
When we blend these straight whiskies the special way we know how, you get a liquor far better than any of them could be alone. You get a liquor that excels in every quality a fine whiskey should have. You get Four Roses, the grandest whiskey that ever soothed a grateful throat!

Four Roses
A Blend Of Straight Whiskies • • • Whiskey Every Drop

Frankfort Distilleries, Incorporated, Louisville and Baltimore, makers of Four Roses (94 proof), Paul Jones (92 proof), Old Oscar Pepper, Mattingly & Moore (both 90 proof)—and all blends of straight whiskies.
Also Paul Jones Four Star Dry Gin (90 proof) distilled from 100% grain neutral spirits.

Four Roses Whiskey

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

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  • Bartending Tips
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  • Cocktails by Country
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  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
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  • Mixed Drinks
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