mixology.pro
  • Mixology Books
    • Ingredients for Mixed Drinks
    • Bar Equipment
    • Bartending Tips
    • History
    • Glassware
    • Menus
    • Magazine Ads
    • Mixed Drink Recipes
    • Vintage Books
  • Brands
    • Angostura Bitters
    • Bacardi Rum
    • Dubonnet Aperitif Wine
    • Four Roses Whiskey
    • G&W
    • Gilbey’s Dry Gin
    • Golden Wedding
    • Hennessy Cognac
    • Jack Daniel’s Tennessee Whiskey
    • Martini & Rossi Vermouth
    • Mount Vernon Whiskey
    • Old Mr. Boston
    • Signet
  • Cocktails
    • Absinthe
    • Aperitif
    • Bitter
    • Bourbon
    • Brandy
    • Calvados
    • Champagne
    • Cognac
    • Gin
    • Liqueur
    • Rum
    • Tequila
    • Vermouth
    • Vodka
    • Whiskey
    • Wine
Magazine Ads

Four Roses Whiskey Print Ad from Esquire Magazine, 1936, 03-March

Four Roses Whiskey Print Ad from Esquire Magazine, 1936, 03-March
Magazine Ads
Four Roses Whiskey Print Ad from Esquire Magazine, 1936, 03-March, p.009
Four Roses Whiskey Print Ad from Esquire Magazine, 1936, 03-March, p.009

March, 1936

Forecast for tonight: bright and warmer

LET the February wind bluster. Let it J rub its icy fingers over your window pane. Inside, you can make the weather bright and warmer—with a cheering drink made with Four Roses!
As you sip, its goodness will comfort and relax you right down to the tips of your toes. Though it’s still February outside the window, it’s June as far as you’re concerned.
But remember this—don’t try to make a good toddy or any other drink with ordinary whiskey. Use Four Roses—and get the finest drink you ever tasted.
For Four Roses is as soft and mellow as moonlight on snow. The whiskies that go into it (and nothing but whiskey goes into Four Roses) are all made in the costly, old-fashioned way, from superior seasoned grain. Then these whiskies are blended together in a way that brings out the best qualities of each. The result is Four Roses—a whiskey that’s rich … that’s fragrant … that’s full-bodied … that is America’s finest whiskey.
Send 10c in stamps for your copy of “Irvin S. Cobb’s Own Recipe Book,” the greatest recipe book ever written. Address: Frankfort Distilleries, Louisville, Ky.
Frankfort Distilleries, Louisville and Baltimore, also make Paul Jones, Old Oscar Pepper, Mattingly & Moore—all blends of straight whiskies.

FOUR ROSES WHISKEY
A blend of straight whiskies—and that means all whiskey

Four Roses Whiskey

Previous articleFour Roses Whiskey Print Ad from Esquire Magazine, 1936, 02-FebruaryNext article Four Roses Whiskey Print Ad from Esquire Magazine, 1936, 04-April

About The Blog

The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
  • Cocktails by Ingredients
  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books

Tags

Aalborg Akvavit Absolut Vodka Ancient Age Angostura Bitters Bacardi Dark Rum Bacardi Gold Reserve Rum Bacardi Light Rum Bacardi Rum Beefeater Gin Black Velvet Canadian Whisky Bols Bols Liqueur Bombay Dry Gin Calvert Extra Whiskey Canadian Club Whisky Cointreau Liqueur Drambuie Liqueur Dubonnet Aperitif Wine E&J American Brandy Fee Brothers Bitters Fernet-Branca Liqueur Four Roses Whiskey G&W Giffard Liqueur Gilbey's Dry Gin Glenfiddich Scotch Whisky Golden Wedding Grand Marnier Liqueur Hennessy Cognac Jack Daniel’s Tennessee Whiskey Jim Beam Bourbon Johnnie Walker Scotch Whisky Kahlúa Coffee Liqueur Martini & Rossi Vermouth Mount Vernon Whiskey Old Mr. Boston Perrier Mineral Water Puerto Rican Rum Scrappy's Bitters Signet Smirnoff Vodka Stolichnaya Vodka Three Olives Vodka White Label Scotch Wild Turkey Bourbon

Search

2019 - 2024 mixology.pro All rights reserved.
Privacy Policy

Search

Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
  • Cocktails by Ingredients
  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books