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Four Roses Whiskey Print Ad from Esquire Magazine, 1936, 02-February

Four Roses Whiskey Print Ad from Esquire Magazine, 1936, 02-February
Magazine Ads
Four Roses Whiskey Print Ad from Esquire Magazine, 1936, 02-February, p.009
Four Roses Whiskey Print Ad from Esquire Magazine, 1936, 02-February, p.009

“Whiskies, you know, are like people”

THE LONGER you live, the truer you’ll find this to be.
“Whiskies are like people. Some of them you simply don’t hit it off with at all. Others bore you after a little while.”
“Four Roses, like one of those rare souls you meet occasionally, has that genial, mellow character that you never tire of. Of all the whiskies I’ve ever tasted, it’s my favorite.”
Get a bottle of Four Roses—compare it with any other whiskey of any age or price. With the first mellow sip, Four Roses will become your favorite whiskey.

Three other Frankfort whiskies: Paul Jones, Old Oscar Pepper, Mattingly & Moore—all blends of straight whiskies.

Send 10c in stamps for “Irvin S. Cobb’s Own Recipe Book.”

Four Roses Whiskey
A blend of straight whiskies—and that means all whiskey
Frankfort Distilleries of Louisville and Baltimore

Four Roses Whiskey

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
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  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books