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Magazine Ads, Mixed Drink Recipes

Four Roses Whiskey Print Ad from Esquire Magazine, 1935, 12-December

Four Roses Whiskey Print Ad from Esquire Magazine, 1935, 12-December
Magazine Ads, Mixed Drink Recipes

Mixed drink recipe from print advertisement for Four Roses Whiskey

The new Four Roses Cocktail

. . . easy to make . . . a joy to take!
(for 4 persons)
4 jiggers Four Roses Whiskey
2 jiggers French Vermouth
½ jiggers White Creme de Menthe
1 dash Angostura Bitters
Shake well in cracked ice, strain into cocktail glasses, serve with twist of Lemon Peel.

Four Roses Whiskey Print Ad from Esquire Magazine, 1935, 12-December, p.007
Four Roses Whiskey Print Ad from Esquire Magazine, 1935, 12-December, p.007

A brand-new, grand new toast to Thanksgiving!
… THE FOUR ROSES COCKTAIL

This year, give your Thanksgiving dinner a glorious start to success with a brand-new cocktail—the Four Roses Cocktail!
It’s a drink with all the alluring bouquet and all the full, satisfying flavor that have made Four Roses Whiskey the choice of connoisseurs.
For in Four Roses you have a whiskey made by the costliest method in the world—a method that takes more time and more grain. You have a whiskey so velvet-smooth, so mellow-rich, that it makes any drink taste better … So lay in a goodly supply of Four Roses. Let it help make this Thanksgiving the most pleasant you’ve ever known!
Three other famous Frankfort whiskies: PAUL JONES, Old Oscar Pepper, Mattingly & Moore—blends of straight whiskies.
Send 10c in stamps for “Irvin S. Cobb’s Own Recipe Book.”

FOUR ROSES WHISKEY

Four Roses Whiskey

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
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  • Cocktails by Country
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  • Magazine Ads
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