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Magazine Ads

Signet Whiskey Print Ad from Esquire Magazine, 1940, 01-January

Signet Whiskey Print Ad from Esquire Magazine, 1940, 01-January
Magazine Ads
Signet, Straight Rye Whiskey Print Ad from Esquire Magazine, 1940, 01-January, p.026
Signet, Straight Rye Whiskey Print Ad from Esquire Magazine, 1940, 01-January, p.026

Since The Gewgaw Gifts of the Nineties, Christmas TASTE has changed!

Christmas … 1899

When the gentleman of the Nineties opened his Christmas bundles, he found them loaded with strange gifts.
For instance, the gold toothpick. Hand-painted shaving mug. Moustache cups to keep his Weeping willows out of danger!
And, of course, the traditional gift of liquor. Heavy, heady whiskey as far from your today’s taste as a bearskin lap robe!
But the only kind of bonded whiskey they knew how to make in those days.

Christmas … 1939

May you find bottled-in-bond Signet under your tree! It fits all the other 1939 gifts you’ll find there.
It’s rich, ripe, mellow, and warming as the Christmas spirit. Yet Signet is gloriously light! How come?
First, it’s distilled for lightness. Then it’s aged like the choicest Scotch and Canadian whiskies, the rarest brandies. For 4 years Signet ripens in casks pre-mellowed by prior use in aging other fine Hiram Walker whiskies.
Signet is the first American bonded whiskey to be
AGED IN AGED WOOD!

Warm his heart with the Gift that Thrills his Taste …
Signet
The First Bonded Whiskey of its Kind

This Whiskey is 4 years old
100 proof

1939, Hiram Walker & Sons Inc., Peoria, Illinois

Signet

Previous articleSignet Whiskey Print Ad from Esquire Magazine, 1939, 12-DecemberNext article Signet Whiskey Print Ad from Esquire Magazine, 1940, 02-February

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
  • Cocktails by Ingredients
  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books