Along With Fashions in Fairs …
Your TASTE, too, has changed!
Chicago, 1892
Behold that heavy architecture. The Fair’s—and Grandpa’s, too! Those heavy clothes. Heavy jewelry. And not-so-light facial foliage.
But they fitted his thinking. And his drinking!
For when Grandpa’s Fair-worn spirits needed refreshing, he dipped that weeping-willow mustache into a heady, heavy-bodied whiskey.
For that was the only kind of bottled-in-bond whiskey they could make with their old-style methods in those so-called “good old days”!
New York, 1939
In smart, light-weight, “streamlined” clothes you stroll in a streamlined “city of tomorrow”—the New York World’s Fair—as different from Grandpa’s Fair as all your tastes are from his.
And Signet—the first bottled-in-bond whiskey of its kind—was created especially for your advanced taste! America’s first bonded whiskey that’s aged in aged wood. It’s light-bodied as Scotch … it’s rich and ripe but not heavy.
Say “Signet”—for a new taste thrill!
Light-bodied … for your Modern Taste First Bonded Whiskey of its kind
Signet is aged in aged wood …
Here is the reason for Signer’s amazing lightness and delicacy. Like the finest Canadian and Scotch whiskies, like the noblest brandies of France and sherries of Spain, Signet is aged in aged wood. Cradled for four years in casks pre-mellowed and enriched by prior use in aging other fine whiskies in the Hiram Walker distillery. No other bottled-in-bond whiskey is aged in this time-tested way—and no other bonded whiskey tastes like Signet.
This whiskey is 4 years old
1939, Hiram Walker & Sons Inc., Peoria, Illinois