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Magazine Ads

Old Mr. Boston Print Ad from Esquire Magazine, 1938, 12-December

Old Mr. Boston Print Ad from Esquire Magazine, 1938, 12-December
Magazine Ads
Old Mr. Boston Print Ad from Esquire Magazine, 1938, 12-December, p.047
Old Mr. Boston Print Ad from Esquire Magazine, 1938, 12-December, p.047

“I add my 3 Cheers to the Happy Holidays!”
SAYS OLD MR. BOSTON

“Now that the holidays are just around the corner … now that the bewhiskered gentleman from the North is impatiently marking the days off his calendar … it’s high time to think about gifts!
“Let’s see … there’s Thanksgiving, Christmas and New Year’s—the brightest days of the year—when festivity and warm hospitality glow in every home throughout the land. So may I suggest, gentlemen, something universally cheering and in perfect keeping with the holiday spirit … these three fine Old Mr. Boston liquors.
“There’s my robust, rich 100-proof Bourbon Whiskey with the aristocratic flavor that delights the heart of a connoisseur … my delicately-flavored Dry Gin, truly a masterpiece of aroma and taste … and last, but not least, my Rocking Chair Blended Whiskey, with all the true homespun smoothness you probably thought was lost forever.”

Take Mr. Boston to the Party

“You can be truly proud to serve or to give anything that bears the name Old Mr. Boston—for I am known everywhere as a purveyor of good cheer and friendly hospitality. You show good taste, excellent taste, when you ‘Take Mr. Boston to the Party’—for my liquors reveal the unseen touch of perfect skill, perfect care. So heed my timely advice and check your holiday gift list against these three superb liquors, now! A Merry Christmas, gentlemen, and the happiest of New Years to you, one and all!”

(Left) Mr. Boston Straight Bourbon Whiskey A true aristocrat with the authority of a full 100-proof whiskey. Its “round” taste will captivate you. Also Mr. Boston Straight Rye Whiskey—a full 100-proof Rye, of incomparable smoothness.

(Center) Old Mr. Boston Distilled Dry Gin—Not 1 or 2, but actually 17 rare flavors give this Dry Gin its superb bouquet and flavor. Distilled from 100% grain neutral spirits, 90 proof. Also Old Mr. Boston Sloe Gin, 70 proof; and Mint Flavored Gins, 80 proof.

(Right) Rocking Chair Blended Whiskey—Named after the skippers who “rocked” their whiskeys to perfection—each sip of Mr. Boston’s Rocking Chair Blended Whiskey reveals a forgotten taste and smoothness. Contains 66⅔% grain neutral spirits, 90 proof.

OLD MR. BOSTON
FINE LIQUORS
Ben-Burk. Inc., Boston, Mass.

Old Mr. Boston

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
  • Cocktails by Ingredients
  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books