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Magazine Ads

Old Mr. Boston Print Ad from Esquire Magazine, 1937, 12-December

Old Mr. Boston Print Ad from Esquire Magazine, 1937, 12-December
Magazine Ads
Old Mr. Boston Print Ad from Esquire Magazine, 1937, 12-December, p.047
Old Mr. Boston Print Ad from Esquire Magazine, 1937, 12-December, p.047

Odd Facts of Old Boston

Free 1000 miniature reproductions 10 “high of old spinning wheel that actually works for 1000 best letters on why Old Mr. Boston fine liquors reflect the quality traditions of Old Boston.”
Old Mr. Boston, Dept. E12, Boston, Mass.
This offer good until Dec. 12th but not in states where such offers are prohibited.

Smokers’ Haven

In 1851, smoking was forbidden in any street in Old Boston under the penalty of a substantial fine. The mayor, who was a cigar smoker himself, created a smokers’ hide-out on Boston Common.

Her Weight in Gold

When John Hull’s daughter, Hannah, was married, he promised that her dowry should be her weight in pine-tree shillings. She “weighed in” at 125 pounds which came to about 10.000 shillings—or approximately $2 500 for her dowry.

The First Hot Dogs

It was some years before stoves were installed in town meeting halls. Women used to take hot potatoes lo serve as hand-warmers, and men brought dogs as foot-warmers for which there was a charge of sixpence per dog.

Just 100 Years Ago

Because of a 100-year-old law, a beautiful building, housing an exclusive club, had to be constructed so that a narrow passageway directly through its center could always be kept open for the passage of cattle and carriages.

307 years have changed many things in old Boston but not the old-time virtues of honest craftsmanship.
No cabinet maker or silversmith of old Boston was ever more proud of his craft than the experts who guard the quality of Old Mr. Boston straight whiskey …
Buy a bottle tonight.

Old Mr. Boston
Brand
100 Proof Straight Whiskey
Rye or Bourbon
Two Years Old

Ben-Burk. Inc., Boston, Mass.

Old Mr. Boston

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
  • Cocktails by Ingredients
  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books