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Magazine Ads, Mixed Drink Recipes

Old Mr. Boston Print Ad from Esquire Magazine, 1937, 07-July

Old Mr. Boston Print Ad from Esquire Magazine, 1937, 07-July
Magazine Ads, Mixed Drink Recipes

Mixed drink recipe from print advertisement for Old Mr. Boston Gins

Mix drinks this quick easy way …

1 Select your flavor choice from these twelve different gins
2 Pour 2 ozs. into a tall class. Add sugar and lemon juice to taste
3 Add ice and fill with charged water

Old Mr. Boston Print Ad from Esquire Magazine, 1937, 07-July, p.016_17
Old Mr. Boston Print Ad from Esquire Magazine, 1937, 07-July, p.016_17

Treat Your Taste To A Dozen Thrills

Try These Twelve Different Flavors • They’re Delicious

Give new excitement, new pleasure, to your drinking. Old Mr. Boston now offers tangy lime, tart lemon, golden-juiced orange, mellow pineapple, dew-drenched mint, tingling cherry, luscious strawberry—in fact, a whole set of the most refreshing, deep-down satisfying flavors that ever slaked a thirst. A dozen delicious liquors—different in flavor but alike in enjoyment—the refreshing tang of luscious fruit with just enough vigor for a mellow glow.
Start collecting your set of Old Mr. Boston Fruit Flavored Gins tonight. They’re 1937’s cleverest “host kit.” Instead of the usual “have a drink,” give your friends a true touch of hospitality, and say, “Take your choice!” In a Tom Collins, Rickey, or Fizz, use these twelve flavors the same old way and be prepared for a brand new tingling treat.

OLD MR. BOSTON DISTILLED DBV GIN — 90 PROOF
Distilled from 100% grain neutral spirits
OLD MR. BOSTON SLOE GIN — 70 PROOF
OLD MR. BOSTON ORANGE FLAVORED GIN — 80 PROOF
OLD MR. BOSTON IEMON FLAVORED GIN — 80 PROOF
OLD MR. BOSTON WILD CHERRY FLAVORED GIN — 70 PROOF
OLD MR. BOSTON LIME FLAVORED GIN — 80 PBO0F
OLD MR BOSTON LOGANBERRY FLAVORED GIN — 70 PROOF
OLD MR. BOSTON PINEAPPLE FLAVORED GIN — 70 PROOF
OLD MR. BOSTON STBAWBERRY FLAVORED GIN — 70 PROOF
OLD MR. BOSTON RASPBERRY FLAVORED GIN — 70 PROOF
OLD MR. BOSTON MINT FLAVORED GIN — 10 PROOF
OLD MR. BOSTON GRAPEFRUIT FLAVORED GIN — 80 PROOF

BEN BURK, Inc., Boston, Mass.

Old Mr. Boston

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

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