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Magazine Ads

Old Mr. Boston Print Ad from Esquire Magazine, 1937, 01-January

Old Mr. Boston Print Ad from Esquire Magazine, 1937, 01-January
Magazine Ads
Old Mr. Boston Print Ad from Esquire Magazine, 1937, 01-January, p.016_17
Old Mr. Boston Print Ad from Esquire Magazine, 1937, 01-January, p.016_17

Old Mr. Boston’s Gift Guide of Fine Liquors

If you don’t mind our leaning over your shoulder … here are a few suggestions:

For Cousin Frank … he rates it

You have been entertained there pretty steadily. Not just as repaymeat but more because he’s a regular fellow, he deserves to find one or those wicker gallons of Old Mr. Boston Distilled Dry Gin under his tree.

For a good customer

Not in much as a matter of good business as good fellowship, send him a three-way present—a quart each of Old Mr. Button Distilled Dry Gin, Orange Flavored Gin, and Sloe Gin. Not every curtomer is such a good egg.

For your golf partner

You can call it a “gift” if you want to, but when a man sinks a forty-foot putt on the 18th when you’re playing Dollar Nassau, “payment on account” would be more accurate. Old Mr. Boston Bourbon Liqueur would be very appropriate because it’s just as smooth as his pulling.

For a certain poker player … with sympathy

After all … it’s his money. And it would still be if he hadn’t had the good grace to hold four aces the same hand that you filled a straight flush. Certainty his name belongs on a guest decanter of, say, 100 proof Straight Rye.

For the cop and the postman

Christmas is a good lime to remember people you usually forget. “Only their duty,” of course, but they didn’t need to be so pleasantly human and helpful about it. When they get home from a day out in the sleet and mow, a handsome quart of Old Mr. Boston Rock and Rye will remind them that you’re a regular guy … not just a house number.

Old Mr. Boston Orange Flavored Gin 80 Proof
Old Mr. Boston Sloe Gin 70 Proof
Old Mr. Boston Distilled Dry Gin 90 Proof Distilled from 100% Grain Neutral Spirits
Old Mr. Boston Brand Straight Whiskey Rye or Bourbon 100 Proof

You’ll find on these pages the most complete array of typically American tastes in fine liquor … the most thoroughly American line in all America. Choose with confidence—”Old Mr. Boston” is the name and mark of just one quality … not a variety of grades.

Ben Burk, Inc., Boston, Mass.

Old Mr. Boston

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
  • Cocktails by Ingredients
  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books