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Old Mr. Boston Print Ad from Esquire Magazine, 1937, 01-January

Old Mr. Boston Print Ad from Esquire Magazine, 1937, 01-January
Magazine Ads
Old Mr. Boston Print Ad from Esquire Magazine, 1937, 01-January, p.015
Old Mr. Boston Print Ad from Esquire Magazine, 1937, 01-January, p.015

Last minute Gift Guide for Esquire Readers

Do your Christmas Shopping with a, pencil from your easy chair in five minutes

How to use it

All you need is a pencil to solve your Christmas Gift problems in five minutes. On this page and the next two are thirty-one gifts to fit every Christmas gift obligation.

Each smart package suggests some lucky candidate. Write the names on the tags we’ve provided for each bottle.
The gallon jug with its wicker jacket is for the friend for whom you want to show more than a seasonal regard. The guest decanter is a tasteful tribute to a certain very particular person … The quarts make a really generous acknowledgment of past hospitalities. And for all those who deserve to be remembered—the pint flasks are the inspired answers.

Take your copy of “Esquire” to your liquor store and point out to your clerk the bottles you want. (If you live where there are state stores, use it in making out your orders.)

Ben Burk, Inc., Boston, Mass.

Old Mr. Boston

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About The Blog

The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
  • Cocktails by Ingredients
  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books