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Mount Vernon Whiskey Print Ad from Esquire Magazine, 1935, 03-March

Mount Vernon Whiskey Print Ad from Esquire Magazine, 1935, 03-March
Magazine Ads
Mount Vernon, Straight Rye Whiskey Print Ad from Esquire Magazine, 1935, 03-March, p.002
Mount Vernon, Straight Rye Whiskey Print Ad from Esquire Magazine, 1935, 03-March, p.002

George Washington’s overseer made it first and even in the early days of the nation this excellent Rye was shipped to England

IN THE DAYS after George Washington finished serving his country, and became once more a Virginia gentleman who made his home and entertained his guests at Mount Vernon, experiments with agriculture occupied much of his time.
He tried many crops on what he called the Dogue Creek Farm, and found its soil was especially favorable to the growth of rye.
Then his overseer, a Scot by the name of Anderson, came to him with an idea. Since every gentleman in those days needed a stock of good whiskey, why not set up a distillery at Mount Vernon, and make use of the grain which the land produced?
And so, in due time, guests and travelers who chanced that way enjoyed the hospitality of a whiskey wondrously smooth and memorable. The owner of Mount Vernon was a shrewd business man and sought a market for his surplus, selling it not only in the neighboring states, but even in England.
From that day to this, Mount Vernon has been one of the few American whiskies enjoying European tame.
The Mount Vernon distillery, almost a hundred years ago, was moved to Baltimore, but the formula and the tine quality of the rye were scrupulously maintained.
Few whiskies in the world have a more distinguished lineage. Few can provide the suave pleasure and lingering delight which await you in Mount Vernon today.

MOUNT VERNON
Bottled in Bond Rye Whiskey
National Distillers
This emblem protects you

1935, The American Medicinal Spirits Co., Inc., Baltimore, Md.

Mount Vernon Whiskey

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
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  • Cocktails by Country
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  • Glassware
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  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books