When a cold spell hits jack Daniel’s Hollow everybody would like to help make the charcoal that smooth’s out our Tennessee whiskey.
The ancient Charcoal Mellowing process we use to gentle our whiskey calls for seeping every drop down through 10 feet of hard maple charcoal. And it has to be rick-burned in the open air. We still make our own charcoal this way just as Mr. Jack did a century ago. The folks in the rickyard are especially glad we’ve never changed. After a sip of Jack Daniel’s, we believe you’ll be glad too.
Charcoal Mellowed Drop by Drop
© 1965, Jack Daniel Distillery, Lem Motlow, Prop., Inc
Tennessee Whiskey – 90 Proof by Choice
Distilled and Bottled by Jack Daniel Distillery
Lynchburg (Pop. 384), Tenn.