Lunch time in the hollow usually finds us by the cool limestone spring that Jack Daniel picked a century ago.
When Mr. Jack found our spring, he didn’t realize he was getting a good lunch spot, too. He picked it because it runs ac 56° year-round, and it’s completely iron-free. (Iron murders whiskey; a nail dropped in a barrel would ruin every drop.) This water and Charcoal Mellowing account largely for Jack Daniel’s sippin’ smoothness. After a sip, we believe, you’ll know Mr. Jack sure knew how to pick a spring.
Charcoal Mellowed Drop by Drop
© 1965, Jack Daniel Distillery, Lem Motlow, Prop., Inc
Tennessee Whiskey – 90 Proof by Choice
Distilled and Bottled by Jack Daniel Distillery
Lynchburg (Pop. 384), Tenn.