Maybe this is the “secret” of why we’re able to make charcoal in the open air to use for smoothing out Jack Daniel’s.
Charcoal Mellowing calls for hard maple charcoal, rick-burned in the open air. Now, some folks say it can’t be made this wav. Well, besides stacking the ricks in a special way, you have to know just how to direct water on the charring wood to keep it from burning to ashes. For nearly a century
we’ve held on to this skill. And alter a sip of Jack Daniel’s, we believe you’ll understand why.
Charcoal Mellowed Drop by Drop
© 1964, Jack Daniel Distillery, Lem Motlow, Prop., Inc
Tennessee Whiskey – 90 Proof by Choice
Distilled and Bottled by Jack Daniel Distillery
Lynchburg (Pop. 384), Tenn.