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Jack Daniels Whiskey Print Ad from Sports Illustrated, 1964-11-16

Jack Daniels Whiskey Print Ad from Sports Illustrated, 1964-11-16
Magazine Ads
Jack Daniels Whiskey Print Ad from Sports Illustrated, 1964-11-16, p.079
Jack Daniels Whiskey Print Ad from Sports Illustrated, 1964-11-16, p.079

If you like stories about the old days, all you have to do is sit around Jack Daniel’s sawmill at breaktime.
One of the stories you’re hound co hear is about how Jack Daniel first made the charcoal he used to smooth out his sippin’ whiskey. He sawed up the hard maple, ricked it, and burned it right up in the woods. Then later he built a sawmill in the Hollow and did it all here, the way we do now. And the charcoal that results is exactly the same. You can count on our old-timers co make sure of chat.

Charcoal Mellowed Drop by Drop

© 1964, Jack Daniel Distillery, Lem Motlow, Prop., Inc

Tennessee Whiskey – 90 Proof by Choice
Distilled and Bottled by Jack Daniel Distillery
Lynchburg (Pop. 384), Tenn.

Jack Daniel's

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

THE EIGHT IMMORTAL DRINKERSJuly 26, 2019
Cheerio! A book of Punches and CockJuly 26, 2019
Here’s HowJuly 26, 2019

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Glassware
  • History
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Vintage Books