Jack Daniel’s severest critic is our whiskey caster who makes sure our whiskey is gentled to the proper sippin’ smoothness.
This gentleman’s word is law at Jack Daniel’s small distillery. He tastes our whiskey just as it comes from the room-high Charcoal Mellowing vats. And if he should say “no,” the whole hatch would be rejected, and the charcoal replaced for the next run. You see, we’re not taking any chances on changing the quality of Jack Daniel’s. One sip, we believe, will tell you why.
Charcoal Mellowed Drop by Drop
© 1960, Jack Daniel Distillery, Lem Motlow, Prop., Inc
Tennessee Whiskey – 90 Proof by Choice
Distilled and Bottled by Jack Daniel Distillery
Lynchburg (Pop. 384), Tenn.