The chief sawyer at Jack Daniel’s stares the hard maple on its way to gentling our old-time Tennessee sippin’ whiskey.
After our hard maple is brought down to the Hollow, it’s sawed up, ricked, and burned in the open air. What we get then is a special charcoal that we pack rightly in vats 10 feet deep. Then our whiskey is seeped down through it … drop by drop . . . for 10 long days. This is the ancient Charcoal Mellowing process. We believe you can taste the gentle difference it makes on your very first sip of Jack Daniel’s.
Charcoal Mellowed Drop by Drop
© 1961, Jack Daniel Distillery, Lem Motlow, Prop., Inc
Tennessee Whiskey – 90 Proof by Choice
Distilled and Bottled by Jack Daniel Distillery
Lynchburg (Pop. 384), Tenn.