A Tennessee log truck is headed for Jack Daniel’s rick yard with hard maple for smoothing out our old-fashioned sippin’ whiskey.
Every so often, trucks bring hard maple down to our rick yard to be sawed, slacked and burned in the open air. The special charcoal produced is packed tightly in vats 10 feet deep, and our whiskey is trickled in. Ten days later, out it seeps … sippin’ smooch even before aging. This is Charcoal Mellowing, a slow and costly process. But we believe you’ll agree it’s worth it, once you’ve sipped Jack Daniel’s.
Charcoal Mellowed Drop by Drop
© 1961, Jack Daniel Distillery, Lem Motlow, Prop., Inc
Tennessee Whiskey – 90 Proof by Choice
Distilled and Bottled by Jack Daniel Distillery
Lynchburg (Pop. 384), Tenn.