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Magazine Ads, Mixed Drink Recipes

G&W Whiskey Print Ad from Esquire Magazine, 1936, 12-December

G&W Whiskey Print Ad from Esquire Magazine, 1936, 12-December
Magazine Ads, Mixed Drink Recipes

Mixed drink recipe from print advertisement for G&W Blended Whiskey

G&W “Manhattan a la Normandie”

½ jigger G&W Two Star, Five Star or Seven Star Blended Whiskey
¼ jigger French Vermouth
¼ jigger Italian Vermouth
Stir well with cracked ice, pour down your own hatch, and jour pleased palate will echo the lookout’s cry—“All’s well.”

G&W Whiskey Print Ad from Esquire Magazine, 1936, 12-December, p.141
G&W Whiskey Print Ad from Esquire Magazine, 1936, 12-December, p.141

December, 1936

Take a Tip from the Flagship

What’s the most popular drink at the bar of the French Line Flagship “S. S. Normandie,” where you clink glasses with rajahs and royalty, with movie-stars and millionaires, gathered from every point of the compass to enjoy the Normandie’s celebrated cuisine?

Yves le Cannellec, noted head barman of the Normandie, lets you into a sea-going secret, tells you the special recipe that makes “Manhattan a la Normandie” the favorite transatlantic treat on trip after trip.

You can surprise your own guests with this appetizing Flagship Favorite. But to taste it at its best, use a whiskey that’s smooth as the sea on a calm July day, that’s flavorful and mellow and always uniform—G&W Whiskey. G&W have been distilling whiskey for more than 104 years, since the days before the clipper ship, when an ocean crossing took 44 days. Try G&W Whiskey next time you pour a drink—find out how extra-long experience in distilling means extra-rich flavor in your drink.

G&W BONDED STOCK STRAIGHT BOURBON WHISKEY
G&W BONDED STOCK STRAIGHT RYE WHISKEY. Bottled in Bond under the supervision of the Canadian Government. Available in flask pints and round quarts. Full 100 proof. (This whiskey is 7 years old.)
G&W FIVE STAR BLENDED WHISKEY—90 PROOF. The Straight whiskey in this product is 6 years old; 23% straight whiskey; 77% neutral spirits distilled from grain.

G&W Stands for Good Whiskey

Gooderham & Worts, Ltd., Detroit, Mich. … Established 1832

G&W

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

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