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Magazine Ads, Mixed Drink Recipes

Golden Wedding Whiskies Print Ad from Esquire Magazine, 1938, 01-January

Golden Wedding Whiskies Print Ad from Esquire Magazine, 1938, 01-January
Magazine Ads, Mixed Drink Recipes

Mixed drink recipe from print advertisement for Golden Wedding Whiskies

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Golden Wedding Whiskies Print Ad from Esquire Magazine, 1938, 01-January, p.031
Golden Wedding Whiskies Print Ad from Esquire Magazine, 1938, 01-January, p.031

January, 1938

Old Fashioned Good Taste
for an “Old Fashioned” that tastes good!
Resolved: To observe 1938’s Golden Rule for good taste … to serve GOLDEN WEDDING. All whiskey … its richer goodness has had no peers for fifty years.

Golden Wedding

BLENDED STRAIGHT WHISKIES—90 PROOF
AS YOU PREFER … IN RYE OR BOURBON

1938, JOS. S. FINCH & CO., SCHENLEY, PA.

Golden Wedding

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

THE EIGHT IMMORTAL DRINKERSJuly 26, 2019
Cheerio! A book of Punches and CockJuly 26, 2019
Here’s HowJuly 26, 2019

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Glassware
  • History
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Vintage Books