Jule, 1936
Little lady, may we borrow your bridal bouquet?
WE’D LIKE to borrow it for just a few seconds—to lay beside a bottle of Four Roses. Because, you see, your orchids illustrate a very important point about this famous whiskey.
For your orchids didn’t, like Topsy, “just grow.” Horticulturists labored with infinite skill, blending and cross-blending the most exquisite specimens so as to combine the special beauties of each in the even more magnificent flowers you now carry.
Like your orchids, and for the self-same reason, Four Roses Whiskey is blended.
Each of the straight whiskies that go into Four Roses (and only straight whiskies do!) is a noble liquor in itself. But like all straight whiskies, each has its own distinctive characteristics.
By blending these whiskies together the way our 70 years’ experience has taught us to blend them, we bring out the best features of each separate whiskey … so that the distinctive merits of all combine to give Four Roses the incomparable richness and smoothness for which it is so famous.
That’s why we sincerely believe that Four Roses is the finest whiskey you can buy today, regardless of age, type or price. One taste of Four Roses and you will know this is so.
To get a copy of “Irvin S. Cobb’s Own Recipe Book,” send 10c in stamps to Frankfort Distilleries, Louisville, Ky.
Frankfort Distilleries, Incorporated, Louisville and Baltimore, makers of Four Roses (94 proof), Paul Jones (92 proof), Old Oscar Pepper, Mattingly & Moore (both 90 proof)—and all blends of straight whiskies. Also Paul Jones ⋆⋆⋆⋆ Gin (distilled from grain—90 proof).
FOUR ROSES
A blend of all straight, all American whiskies—blended as only Frankfort knows how