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Four Roses Whiskey Print Ad from Esquire Magazine, 1935, 10-October

Four Roses Whiskey Print Ad from Esquire Magazine, 1935, 10-October
Magazine Ads
Four Roses Whiskey Print Ad from Esquire Magazine, 1935, 10-October, p.009
Four Roses Whiskey Print Ad from Esquire Magazine, 1935, 10-October, p.009

“This is what I’ve been hunting for!”

YOU SEE, my palate’s got a memory longer than the tail of a ring-necked pheasant.
“It remembers ‘way back beyond Prohibition to the days when whiskey meant American whiskey—rich, full-bodied Kentucky and Maryland whiskey.
“Ever since Repeal, I’ve been hunting for that kind of old-fashioned whiskey.
And now, thanks to the old Frankfort Distilleries, I’ve found what I was hunting for—a whiskey rich and satisfying as a platterful of canvasback duck, as mellow as an October afternoon in the woods, as dependable as my own bird dog here.
“The name of this grand whiskey? Why, bless you, it’s FOUR ROSES! If you haven’t tried it, you don’t know what you’re missing!”
Don’t forget these other famous Frankfort whiskies: PAUL JONES, Old Oscar Pepper, Mattingly & Moore—every one a fine blend of straight whiskies.
Send 10c for Irvin S. Cobb’s Own Recipe Book—the best compendium of drinking lore and recipes ever published.

FOUR ROSES
Made by Frankfort Distilleries of Louisville and Baltimore

Four Roses Whiskey

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
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  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books