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Magazine Ads

Four Roses Whiskey Print Ad from Esquire Magazine, 1935, 06-June

Four Roses Whiskey Print Ad from Esquire Magazine, 1935, 06-June
Magazine Ads
Four Roses Whiskey Print Ad from Esquire Magazine, 1935, 06-June, p.013
Four Roses Whiskey Print Ad from Esquire Magazine, 1935, 06-June, p.013

Moonlight And Four Roses

IN the glamorous days before the War Between the Stales, a young gentleman named Paul Jones laid siege to the heart and hand of a lovely Southern belle.
With the charming coquetry of that gallant age, she signified her acceptance of his suit by wearing to a cotillion a corsage of four red roses.
It is from this incident in a gracious past that Four Roses—a blend of straight whiskies—drew its name. And we are proud to invite you to make it a part of your own gracious scheme of living. You’ll find it a superb liquor—fragrant as Southern flowers, mellow as the moonlight shining on them.
Four Roses is made by the same company that has always made it—and made in the same way—by the slow, costly, old-fashioned method.
Four Roses Whiskey is reasonably priced. Try a bottle. Insist on it at hotels and restaurants.

Send 10c for “Irvin S. Cobb’s Own Recipe Book”.

Other Frankfort Whiskies: PAUL JONES—a blend of straight whiskies • OLD OSCAR PEPPER—a blend of straight whiskies • SHIPPING PORT—straight whiskey • ANTIQUE—whiskey, a blend • MATTINGLY & MOORE—whiskey, a blend.

Lovers of fine gin will appreciate the rare flavor of Paul Jones ⋆ ⋆ ⋆ ⋆ Gin

A blend of all straight whiskies
Made by Frankfort Distilleries of Louisville, Ky., and Baltimore, Md.
America’s largest independent distillers

Four Roses Whiskey

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
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  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books