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Four Roses Whiskey Print Ad from Esquire Magazine, 1934, 12-December

Four Roses Whiskey Print Ad from Esquire Magazine, 1934, 12-December
Magazine Ads
Four Roses Whiskey Print Ad from Esquire Magazine, 1934, 12-December, p.131
Four Roses Whiskey Print Ad from Esquire Magazine, 1934, 12-December, p.131

End Your Thanksgiving Day Dinner In An Old-Fashioned Blaze Of Glory!

IT’S your first Repeal Thanksgiving—so celebrate it right!
Over a fat plum pudding, pour Four Roses Whiskey until the pudding is fairly soaked with the flagrant liquor. Then set it aflame, and hear the masterpiece to the table in a blue blaze of glory. What an ending for your dinner! No whiskey was ever used to belter purpose.
And no finer whiskey could be used for this purpose. For the Four Roses of today has all the rich aroma and dulcet flavor that made it famous in the old days.
Four Roses is a product of Frankfort, a company that has been making fine whiskey for four generations. And it is made in their traditionally painstaking way—from mellow, hand-made, aged-in-the-wood whiskies. No tricks!
Right now, lay in a supply of Four Roses for Thanksgiving. Mix your pre-dinner cocktails with it—use it for your after-dinner highballs. Ask for Four Roses, too, in hotels and restaurants. You can be certain of its parity. For it comes sealed in the patented Frankfort Pack that must be destroyed before the bottle within it can he removed.
“Irvin S. Cobb’s Own Recipe Book,” written as only Mr. Cobb could write it, is now ready. Send 10c in stamps for your copy. Address Frankfort Distilleries, Incorporated, Dept. 403, Louisville.

Four Roses
Made by Frankfort
Louisville • Baltimore

Frankfort makes a whiskey for every taste and purse: PAUL JONES, Antique, Old Oscar Pepper, Shipping Port.

Four Roses Whiskey

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
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  • Cocktails by Country
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  • Countries & Their Drinks
  • Glassware
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  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
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  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books