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Magazine Ads, Mixed Drink Recipes

Dubonnet Print Ad from Esquire Magazine, 1940, 05-May

Dubonnet Print Ad from Esquire Magazine, 1940, 05-May
Magazine Ads, Mixed Drink Recipes

Mixed drink recipe from print advertisement for Dubonnet Wine

Dubonnet and soda

Jigger of Dubonnet, juice of ½ lemon, ice and fill glass with soda

Dubonnet Aperitif Wine Print Ad from Esquire Magazine, 1940, 05-May, p.183
Dubonnet Aperitif Wine Print Ad from Esquire Magazine, 1940, 05-May, p.183

Dinner at 8 … But
first a Dubonnet Cocktail. The world knows Dubonnet as the “Great French Appetizer.” It is a deft blend of French wines with a flavor neither too sweet—nor too dry. Enjoy it before dinner … tonight.

Try Dubonnet These 3 Delicious Ways

1 The French Way—Dubonnet straight, well-chilled.

2 The American Way—Dubonnet cocktail—half gin, half Dubonnet; stir with ice, add twist of lemon peel.

3 The Long, Tall Way—Dubonnet and soda. Jigger of Dubonnet, juice of ½ lemon, ice and fill glass with soda.

The Great French Appetizer
DUBONNET
Straight or Cocktail
Aperitif Wine—Alcohol18% by Volume—Copyright 1940, Schenley Import Corp., New York, N. Y.

Dubonnet

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

THE EIGHT IMMORTAL DRINKERSJuly 26, 2019
Cheerio! A book of Punches and CockJuly 26, 2019
Here’s HowJuly 26, 2019

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Glassware
  • History
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Vintage Books