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Red Top Rye

Red Top Rye
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Just about Red Top Rye

In all the foregoing formulas, wherever whiskey is an ingredient, the use of Red Top Rye is strongly advised.

Red Top Rye will be found to be just exactly the right kind of whiskey to be incorporated into any drink.

It is, first of all, pure. It is absolutely pure, for there is not one particle of adulteration of any sort, in any shape or form, in a single drop of Red Top Rye.

Most whiskeys claim to be pure. Few are all that they claim to be. Red Top Rye is pure. We invite the most thorough examination of our product.

Red Top Rye is made from the finest selected entire grains and pure spring water. It is triple-distilled rye, and aged in wood, being ten years old before it is put upon the market.

Every package is sold under our guarantee, and every package will be of the same high and uniform character.

Lovers of a good whiskey have for years esteemed Red Top Rye for its rare, exquisite flavor, its delicate bouquet, its rich, mellow quality, and its warmth and life.

It tastes surprisingly good, because it is pure, and it tastes delightfully old, because it has the age.

For a straight beverage, no better whiskey ever ran from any still. It has no raw edge and leaves no disagreeable after-taste, for it is smooth, sweet and velvety.

Red Top Rye is all a good whiskey ought to be. It has the virtues of every whiskey and the defects of none. It is built “to fit the taste,” and it succeeds.

FAMILY TRADE ON RED TOP RYE

Red Top Rye is on sale at all first-class fine family grocery stores, bars, cafes and hotels. It has always been handled by wholesale and retail dealers, and every bottle purchased will be of the same uniform high quality.

RED TOP RYE IN THE HOME

Physicians prescribe Red Top Rye as a reliable stimulant and tonic.

Wherever the use of whiskey is indicated, they write Red Top Rye in the prescription, for they know it is absolutely pure and healthful.

It should be kept in every house, for the need for a pure, dependable stimulant is liable to occur at any time.


From the book “Red Top Rye Or How to make fine, fancy or mixed drinks” by Ferdinand Westheimer and Sons. US, 1902

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
  • Cocktails by Ingredients
  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books