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Vintage Books

Here’s How

Here’s How
Vintage Books

EVERY book should have a foreword they tell me, and unaccustomed as I am to public speak-reminds me of the story of the two Irishmen. . . . Like the orange, I owe my success to Prohibition, and like a great many other people I never thought of taking a drink before Prohibition. … Of course I was pretty young then, but I can remember one of my favorite childhood verses was “Old King Cole” which my father used to read to me in the old Knickerbocker Bar . . . after that we always used to pick orange blossoms at the Astor. … In fact my father said, only the other day when we met one of his old cronies, “why I can remember Junior when he was no higher than the Waldorf Bar!” . . . But speaking of Prohibition, I sincerely hope this little volume will bring cheer to those of you who try these concoctions and no headaches, and, though we may never meet, I say “Shake It”


From the Book Here’s How! by Judge Jr. New York Leslie-Judge Company, 1927. .

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

  • Bar Equipment
  • Bartending Tips
  • Brands
  • Cocktails by Country
  • Cocktails by Ingredients
  • Countries & Their Drinks
  • Glassware
  • History
  • Holidays and Observances
  • Ingredients for Mixed Drinks
  • Magazine Ads
  • Menus
  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books