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Tag Archives: G&W

G&W Whiskey Print Ad from Esquire Magazine, 1936, 12-December

Mixed drink recipe from print advertisement for G&W Blended Whiskey G&W “Manhattan a la Normandie” ½ jigger G&W Two Star, Five Star or Seven Star Blended Whiskey¼ jigger French Vermouth¼ jigger Italian VermouthStir well with cracked ice, pour down…

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G&W Whiskey Print Ad from Esquire Magazine, 1936, 11-November

Mixed drink recipe from print advertisement for G&W Blended Whiskey G&W’s new “Drink of the Month” “The Great White Way” G&W’s Drink of the Month for OctoberWhite of ½ Egg¾ jigger G&W Two Star, Five Star or Seven Star…

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G&W Whiskey Print Ad from Esquire Magazine, 1936, 10-October

Mixed drink recipe from print advertisement for G&W Blended Whiskey “The Grand Slam” G&W’s Drink of the Month for September½ jigger G&W Two Star, Five Star or Seven Star Blended Whiskey¼ jigger Italian Vermouth⅛ jigger Curacao⅛ jigger Lime JuiceShake…

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G&W Gin Print Ad from Esquire Magazine, 1936, 07-July

Mixed drink recipe from print advertisement for G&W Distilled London Dry Gin “The Birdie” … G&W’s June Cooler 1 jigger G&W Distilled London Dry Gin1 jigger Claret1 teaspoon Powdered SugarJuice of 1 Lime (or ½ Lemon)Put gin, juice and…

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G&W Whiskey Print Ad from Esquire Magazine, 1936, 06-June

Mixed drink recipe from print advertisement for G&W Blended Whiskey “Old Smoothie” … G&W’s Thirst-Quencher for May1 jigger G&W Seven Star, Five Star or Two Star Blended Whiskey¼ jigger Dry Sherry2 Dashes GrenadineJuice of ¼ Fresh LimeStir well with…

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G&W Whiskey Print Ad from Esquire Magazine, 1936, 05-May

Mixed drink recipe from print advertisement for G&W Blended Whiskey The G&W “Drink of the Month!” “April Showers” 2/3 jigger G&W Two Star, Five Star or Seven Star Blended Whiskey1/3 jigger French Vermouth1 dash Bitters1 dash GrenadineStir with cracked…

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G&W Whiskey Print Ad from Esquire Magazine, 1936, 04-April

Mixed drink recipe from print advertisement for G&W Blended Whiskey Chase March Chills with the G&W “Southern Belle” 2/3 jigger G&W Two Star, Five Star or Seven Star Blended Whiskey1/3 jigger Italian Vermouth1 dash Orange Juice3 sprigs Mint1 dash…

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The latter group are often referred to as “mixologists,” a term given to practitioners of “mixology,” which is really just another way of referring to the practice of making good cocktails. Mixology might seem like a newfangled term, but it’s actually pretty old, like mid-19th century old, and was only revived as a way to describe the recent renaissance of bartenders caring (a lot) about their craft.

Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025
Budweiser “King of Beers”May 1, 2025
Jack Daniel’s – “Heritage” Campaign (1980s–present)May 1, 2025

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Recent Posts

The Art of Persuasion: Iconic Alcohol Advertising in Print MediaMay 6, 2025
Smirnoff – “It Leaves You Breathless” (1950s)May 1, 2025
Heineken – Witty, Sophisticated Ads (1990s–2000s)May 1, 2025

Categories

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  • Cocktails by Country
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  • Ingredients for Mixed Drinks
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  • Mixed Drink Recipes
  • Mixed Drinks
  • Themed Cocktails
  • Vintage Books