All White Label Scotch Whisky ads (with images and texts from the printed ads) from Esquire Magazine in 1983.
To build a wherry, the men of the Outer Hebrides need a strong hand, a gentle touch and nary a blueprint. Which is hardly surprising. They have generations of Scottish shipwrights behind them. And some, over half a century of practice. The good things in life stay that way.
Dewar’s “White Label” never varies.
Authentic. The Dewar Highlander
Blended Scotch Whisky • 86.8 Proof • © 1983 Schenley Imports Co., N.Y.
“Keep these lands free from intruders.”
Thus, the King’s command centuries ago. And once each year, men and women of the Scottish Borders ride the “marches,” the boundaries of their common lands.
If only to be on the safe side. The good things in life stay that way.
Dewar’s “White Label” never varies.
Authentic. The Dewar Highlander
Blended Scotch Whisky • 86.8 Proof • © 1983 Schenley Imports Co., N.Y.
Bottle Front Label
“White Label”
Dewar’s Blended Scotch Whisky
100% Scotch Whiskies
Product of Scotland
Blended and Bottled by John Dewar & Sons Ltd.
750ml (25.4 FL.OZ) 86.8 Proof Perth Scotland
Distilled, Blended and Bottled in Scotland
Sole Distributors in U.S.A. Schenley Import Company New York, N.Y.
At an angler’s local in Scotland, they put a man’s fly rod on the wall to honor him. The talk is more of salmon lost than salmon landed. And respect flows through the hall like the afternoon sun. The good things in life stay that way.
Dewar’s “White Label” never varies.
Every day for three decades, come fair, foul, or worse, Harbor Master Tait logged them in and logged them out. Now, every captain counts on safe berth in Scotland’s Eyemouth Harbor. And finds it. The good things in life stay that way.
Dewar’s “White Label” never varies.
Authentic. The Dewar Highlander
Blended Scotch Whisky • 86.8 Proof • © 1983 Schenley Imports Co., N.Y.
