All White Label Scotch Whisky ads (with images and texts from the printed ads) from Esquire Magazine in 1981.
Dewar’s Profile
A thirst for living … a taste for fine Scotch.
David Hardy
Born: Plainfield, New Jersey, 1942
Home: West New York, New Jersey
Profession: Investigative/political reporter, New York Daily News.
Responsibility: “To share reality with others, even though I’m mindful that reality is not always an inspiring spectacle.”
Story: “Be it a homicide, a zoning fight, a political scandal, or simply a tale of a compassionate Jersey City hot dog vendor, my job is sometimes thrilling, often onerous, occasionally perilous, but always interesting!”
Quote: “Every human being should possess a sense of morality about society and accept personal responsibility for his or her role.”
Scotch: Dewar’s “White Label.” “On the rocks with a splash, when relaxing with my chess computer.”
Blended Scotch Whisky • 86.8 Proof • © 1980 Schenley Imports Co., N.Y.
IT WAS seventeen years ago, in August, that Norman Macqueen says he saw the Loch Ness monster. And Donald Campbell still says he didn’t.
The good things in life stay that way. Dewar’s never varies.
Authentic. The Dewar Highlander
Bottle Front Label
“White Label”
Dewar’s Blended Scotch Whisky
100% Scotch Whiskies
Product of Scotland
Blended and Bottled by John Dewar & Sons Ltd.
750ml (25.4 FL.OZ) 86.8 Proof Perth Scotland
Distilled, Blended and Bottled in Scotland
Sole Distributors in U.S.A. Schenley Import Company New York, N.Y.
IF you order a full set of Laurie Auchterlonie’s clubs, you can expect him to make them with hickory, applewood, ram’s horn and his hands. But don’t expect them until 1987. There are three people ahead of you.
The good things in life stay that way.
Dewar’s never varies.
Authentic. The Dewar Highlander
Dewar’s unto others.
The gift of Dewar’s. Good things never vary.
If you can’t deliver your gift of Dewar’s “White Label” personally, we’ll do it for you. Call toll free 800-528-6148 for details. Gift boxed at no extra cost.
Blended Scotch Whisky • 86.8 Proof • © 1981 Schenley Imports Company, N.Y.