All White Label Scotch Whisky ads (with images and texts from the printed ads) from Esquire Magazine in 1984.
The trophies are few and the purses small, but the reason to run in the Glendevon sheepdog trials is as old as the Scottish hills themselves. Sooner or later, every dog has his day.
The good things in life stay that way.
Dewar’s “White Label” never varies.
Authentic. The Dewar Highlander
Dewar’s Profile:
Mark Story
Home: New York City.
Age: 35
Profession: Commercial film director, Pfeifer-Story Productions.
HOBBIES: Writing the ultimate self-help book for the non-gregarious, How to Spend the Least Amount of Time with People You Don’t Like.
Last Book Read: Post Office, Charles Bukowski.
Latest Accomplishment: Directed Fur, a satirical short film, for Saturday Night Live.
Why I Do What I Do: “After eight years of taking orders in an advertising agency, the time had come. The directed would become the director. And I did.”
Profile: Works well with people. Would prefer not to. “Closet recluse.”
His Scotch: Dewar’s “White Label.” “After a long casting session and too many stage mothers, having a Dewar’s and soda is the only honor- able thing to do.”
Blended Scotch Whisky • 86.8 Proof • © 1983 Schenley Imports Co., N.Y.
Bottle Front Label
“White Label”
Dewar’s Blended Scotch Whisky
100% Scotch Whiskies
Product of Scotland
Blended and Bottled by John Dewar & Sons Ltd.
750ml (25.4 FL.OZ) 86.8 Proof Perth Scotland
Distilled, Blended and Bottled in Scotland
Sole Distributors in U.S.A. Schenley Import Company New York, N.Y.
In 1640, moments before Scotland’s Caerlaverock castle fell, the Lady made her escape.
And every twelvemonth since, on the very eve, she returns. Or so they say. The good things in life stay that way.
Dewar’s “White Label” never varies.
Authentic. The Dewar Highlander
Dewar’s Profile:
Jean-Claude Nédélec
Home: New York City. AGE: 35
Profession: Chef; co-owner Glorious Food, caterers.
Hobby: Eating meals prepared by some- one else.
Last Book Read: Tom Jones, Henry Fielding.
Latest Accomplishment: Catered the Museum of Modern Art’s reopening, with more than 10,000 people in six days.
Why I Do What I Do: “I’ve been a food fanatic since I was a little boy in France. And, what may be more important, I’d rather work for me than anyone else I know.”
Quote: “Professional secret? Just pack well and don’t forget anything.”
Profile: Energetic. Thrives on what the rest of us might call chaos. Sees a sit-down dinner for two thousand as an intimate little gathering.
His Scotch: “Dewar’s ‘White Label, on the rocks. Its taste blends perfectly with the sense of accomplishment I feel when five parties have gone well. On the same night.”
Blended Scotch Whisky • 86.8 Proof • © 1984 Schenley Imports Co., N.Y.